If you have doubts as to whether you should have a blog or not, all you have to do is visit a few major business websites to realise how worthwhile it can be. Everyone and anyone can set up a blog and there’s a theme for just about everything on the planet.
For authors and writers, having a blog helps showcase the many different styles of writing we can come up with (or not, as the case may be!). The important thing is it allows potential clients to review whether you can write in a format they need. They can check whether your style is pleasing or not.
A lot of professional writers quickly realised they could earn a crust by writing copy for the internet. It’s a huge global marketplace and one that’s in constant need of content. It’s possible to work as a copywriter for others and work on a personal masterpiece at the same time. This naturally helps pay the mortgage, rent and other unavoidable monthly bills.
The Benefits of a Blog
Setting up a personal blog offers many benefits with quite a few writers managing to earn a pretty serious income from their blogging endeavours. There’s the Adwords aspect to think about, but there’s also a superb opportunity to sell products, “top tips on how to” and other ideas you may have. It’s all potential income that can make your life a whole lot more comfortable.
A Great & Effective Way to Self-publish
Many writers use their blogs as a platform to “self publish” innovative ideas rather than attempt to get a publisher on-board – we all know how hard that tends to be! When you get it right, the success can be immeasurable in monetary terms and this naturally, is a very satisfying experience.
The question is why do some authors succeed whereas others do not? The answer is pretty straightforward because there’s a right way and a definite wrong way to blog.
A Right and a Wrong Way to Blog
There’s no throwing together a website followed up by a few articles published every now and again. No, setting up a blog takes time and articles need to have value. You’re allowed to make a few mistakes along the way, but if you keep at it and write consistently interesting copy, your journey in the virtual world stands a much better chance of being rewarded.
Whether you go down the Adword route, the selling route or both, consistency and value will pay off, but it won’t happen overnight. You have to work at it and be incredibly self-disciplined because as we all know, getting sidetracked is all too easy when you work from home.
A great place to start learning how to write a great blog is here
Author: Honey Wood
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